Go behind the scenes with the leadership team at AesthetiCare MedSpa—Matt Taranto, Tracie Duke, and Karen Cobb—as they share real-time insights into what it takes to run a successful aesthetics practice. In this quarterly video series, the team recaps business performance, staffing updates, equipment decisions, marketing campaigns, and promotional strategies from the previous few months.

Whether you’re looking for fresh marketing ideas, team management tips, scheduling insights, or real-world benchmarks to measure your success, this series offers a transparent and actionable look at the daily operations of one of the country’s top medspas.

Why This Series Matters
Running a high-performing aesthetics practice takes more than great treatments—it requires strategy, communication, and adaptability. This course offers a unique opportunity to learn directly from the team behind a multi-million dollar medspa. By sharing what’s working, what's not, what’s shifting, and how they respond to challenges, the AesthetiCare team helps other business leaders make smarter decisions, stay agile, and spark new ideas for growth. Whether you're just starting out or refining an established practice, these insights are invaluable for long-term success.

Who Is This Course For?
Clinic Owners: Gain visibility into how a top-tier clinic operates day to day, from performance tracking to promotions and team dynamics
Office Managers: Learn how to improve scheduling efficiency, manage staffing updates, and support provider productivity
Marketing Managers: Hear real-world examples of promotions, campaigns, influencer strategies, and event planning that drive measurable results

What You’ll Learn

• Monthly performance recaps and business updates
• Staffing and scheduling strategies
• Updates on equipment purchases or protocol changes
• Creative marketing and promotion ideas
• Advice for managing difficult clients and team members
• Inspiration for strategic marketing initiatives
• Troubleshooting for common in-clinic challenges

Course Features

• Quarterly video recaps featuring AesthetiCare’s leadership team
• Transparent insight into real business operations
• Self-paced, real-time content
• Downloadable examples, trackers, and planning resources
• Great for team discussions or leadership strategy sessions