Many medical aesthetics practices are founded by providers with a strong clinical background—but limited business experience. This course, led by Matt Taranto, managing partner of AesthetiCare MedSpa and MINT Aesthetics, focuses on the core business strategies every medspa owner, manager, or aspiring entrepreneur needs to understand in order to run a profitable and scalable practice.

From equipment purchasing and product selection to financial planning, breakeven analysis, and team compensation—this course breaks down the business side of aesthetics into practical, proven steps that will set your clinic up for long-term success.

How This Course Can Support Your Business
Opening or managing a medspa requires more than clinical expertise—it takes strategic planning, financial clarity, and smart decision-making. This course is designed to give you the business tools you didn’t get in medical training. You'll walk away with actionable insights on how to choose the right equipment, manage inventory, build a profitable treatment menu, and understand the financial health of your practice.

Whether you’re launching a new clinic or refining operations at an existing one, this course helps you make confident decisions that improve margins, streamline operations, and drive sustainable growth. It's your blueprint for turning great treatments into a thriving business.

Who Is This Course For?
Clinic Owners: Learn how to evaluate new equipment, manage financial performance, and understand the numbers that truly impact your bottom line
Office Managers: Get clear on the most important metrics to track, how to assess provider production, and where to optimize for greater efficiency

Key Topics Covered

• Equipment Vetting & Purchasing: How to evaluate, negotiate, and maximize your investment
• Services Offered: Selecting services to offer, how to price them, and what promotions to run
• Retail Product Selection: What to carry, how to assess performance, and how to train your team to sell
• Business Financials: Learn how to read and use your numbers to guide decisions, what analytics to review, and how to set financial goals
• Evaluating Practice Performance: Track what matters: provider productivity, retail attachment rates, profit margins, and more

Course Features

• Real-world strategies from a real medspa owner
• Self-paced, on-demand format
• Downloadable financial tools, checklists, and performance trackers
• Perfect for startup planning or established clinic optimization
• Adaptable insights for implementation into your practice