Events have become a cornerstone of marketing at AesthetiCare, helping build relationships, generate excitement, and drive significant revenue. From intimate after-hours gatherings to large-scale open houses or virtual events highlighting treatments, connecting directly with clients has proven invaluable for deepening loyalty and boosting sales.

In this comprehensive course, you’ll learn how to plan, market, and execute events of all sizes, including our signature Annual Open House, smaller events like Sip N Shines, and virtual experiences such as a Virtual CoolSculpting Event. You’ll also gain access to ideas, planning checklists, and proven strategies to help you confidently design events tailored to your clinic’s goals.

How Events Can Support Your Business
Events are more than celebrations—they’re strategic opportunities to showcase your expertise, introduce clients to new services, and strengthen relationships that lead to long-term loyalty. Well-executed events can dramatically increase bookings, generate retail sales, and expand your reach through word-of-mouth and social media exposure. They also give your team a chance to engage with clients outside of standard appointments, creating a memorable experience that differentiates your clinic. Investing in events helps your business stand out, build buzz, and drive substantial revenue in a single day or evening.

Who Is This Course For?
Marketing Managers: Discover creative event strategies and planning processes to boost event success
Clinic Owners: Learn the impacts of community and client events on your events
Office Managers: Get practical tips for scheduling providers, planning your space, and optimizing front desk support during events

What You’ll Learn

• How to leverage different events to reach various audiences
• Planning processes for large events
• Gain new clients through low-cost events
• Connecting with clients virtually
• Marketing campaign & promotion ideas for events

Course Features

• Strategies for planning in-person and virtual events with real examples
• Self-paced, on-demand training
• Includes editable planning checklists, promotional templates, and campaign examples