Staffing and marketing are the two most important investments you can make in your aesthetics business—and a solid marketing plan is essential for turning new leads into loyal clients. Yet marketing can feel overwhelming or costly without the right approach. This course demystifies marketing by sharing the proven, budget-friendly strategies used by AesthetiCare, giving you actionable tools to promote your services, build awareness, and generate revenue.You’ll learn how to set clear goals, create an annual marketing plan, and implement effective tactics across social media, digital marketing, business-to-business outreach, and more—empowering your team to confidently grow your practice without overspending.How This Course Can Support Your BusinessStrategic marketing is key to attracting new patients, increasing bookings, and expanding your brand’s reach—but it only works when executed consistently and intentionally. This course helps you avoid wasted time and money, giving you step-by-step guidance to plan initiatives, engage your community, and measure results. By adopting these practical, real-world strategies, you can create a sustainable pipeline of new clients, drive revenue growth, and set your aesthetics business apart in a competitive market.
Who Is This Course For?Marketing Managers: Learn best practices, see examples of high-performing collateral, and access templates for planning successful campaigns
Clinic Owners & Managers: Gain confidence in building a marketing strategy that aligns with your goals and ensures a strong return on investment
What You’ll Learn
- Creating an annual marketing plan
- Business-to-business marketing & partnerships
- Critical tools for your team
- Social media marketing ideas
- Digital marketing instruction
Course Features
- Real-world marketing strategies tested in a successful aesthetics practice
- Self-paced, on-demand training
- Includes downloadable templates, planning guides, and campaign examples
